@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Manrope:wght@400;500;600;700;800&display=swap');
:root{--ink:#231f1b;--muted:#746c66;--paper:#f8f6f3;--surface:#fff;--line:#e7e1d9;--accent:#a34d38;--accent-dark:#7f3625;--sand:#efe4dc;--soft:#faf0eb;--dark:#27211d;--shadow:0 18px 50px rgba(55,39,27,.07)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:'DM Sans',Arial,sans-serif;color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input{font:inherit}button{cursor:pointer}.wrap{max-width:1160px;margin:auto;padding-left:28px;padding-right:28px}.site-header{background:rgba(248,246,243,.95);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:10;backdrop-filter:blur(14px)}.nav{min-height:78px;display:flex;align-items:center;justify-content:space-between;gap:22px}.brand{font-family:Manrope,sans-serif;font-weight:800;letter-spacing:-.055em;font-size:23px;white-space:nowrap}.brand span{color:var(--accent)}.nav-actions{display:flex;align-items:center;gap:30px}.nav-link{font-size:13px;font-weight:700;color:#554b43}.nav-link:hover{color:var(--accent)}.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:13px 20px;border-radius:10px;font-size:13px;font-weight:700;border:1px solid transparent;transition:.2s}.btn-primary{background:var(--accent);color:#fff}.btn-primary:hover{background:var(--accent-dark)}.btn-outline{background:transparent;border-color:#d5c9be}.btn-outline:hover{border-color:var(--accent);color:var(--accent)}.btn-light{background:#fff;color:var(--dark)}.btn-small{padding:11px 15px}.eyebrow{display:inline-flex;align-items:center;gap:9px;font-size:11px;letter-spacing:.15em;text-transform:uppercase;font-weight:800;color:var(--accent)}.eyebrow:before{content:'';width:18px;height:2px;background:var(--accent)}h1,h2,h3{font-family:Manrope,Arial,sans-serif;letter-spacing:-.05em;line-height:1.15}p{line-height:1.75}.hero{padding:98px 0 82px;position:relative;overflow:hidden}.hero-grid{display:grid;grid-template-columns:minmax(0,1.18fr) minmax(0,.82fr);gap:70px;align-items:center}.hero h1{font-size:clamp(40px,5.5vw,71px);max-width:750px;margin:20px 0 24px;font-weight:800}.hero h1 em{font-style:normal;color:var(--accent)}.hero p{font-size:16px;max-width:540px;color:var(--muted);margin:0 0 29px}.hero-actions{display:flex;gap:12px;flex-wrap:wrap}.hero-art{height:370px;border-radius:24px;background:#dfd0c3;position:relative;display:flex;align-items:center;justify-content:center;overflow:hidden}.hero-art:before{content:'';width:360px;height:360px;border:1px solid #c2a89a;border-radius:50%;position:absolute;transform:translate(90px,-70px)}.hero-art:after{content:'';width:270px;height:270px;border:1px solid #c2a89a;border-radius:50%;position:absolute;transform:translate(-110px,100px)}.mock-page{width:73%;background:#fff;padding:20px 22px 25px;border-radius:14px;z-index:1;box-shadow:0 30px 60px rgba(46,36,30,.18);transform:rotate(-6deg)}.mock-top{height:12px;border-bottom:1px solid #e7e1d9;margin-bottom:18px}.mock-mark{font-size:11px;color:var(--accent);font-weight:800;letter-spacing:.1em}.mock-title{font-family:Manrope,sans-serif;font-size:27px;font-weight:800;letter-spacing:-.06em;margin:8px 0 15px}.mock-line{height:6px;background:#e9e4de;border-radius:8px;margin:9px 0}.mock-line.short{width:60%}.mock-box{height:54px;background:#f5ede6;margin:20px 0;border-radius:9px;border-left:3px solid var(--accent)}.section{padding:75px 0}.section-head{display:flex;justify-content:space-between;gap:30px;align-items:end;margin-bottom:30px}.section-head h2{font-size:clamp(30px,3.6vw,45px);margin:10px 0 0}.section-head p{color:var(--muted);margin:0;max-width:350px;font-size:14px}.tools{display:flex;align-items:center;gap:12px;margin-bottom:26px;flex-wrap:wrap}.search{display:flex;gap:10px;align-items:center;min-height:48px;flex:1;min-width:230px;background:white;border:1px solid var(--line);border-radius:10px;padding:0 15px}.search svg{flex:none}.search input{outline:none;border:0;background:transparent;flex:1;width:100%;font-size:14px;color:var(--ink)}.filters{display:flex;gap:6px;flex-wrap:wrap}.filter{border:1px solid var(--line);padding:12px 15px;border-radius:9px;background:#fff;color:#6b625b;font-size:12px;font-weight:700}.filter.active{background:var(--dark);color:#fff;border-color:var(--dark)}.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:21px}.resource-card{background:#fff;border:1px solid var(--line);border-radius:17px;overflow:hidden;display:flex;flex-direction:column;min-height:420px;box-shadow:0 8px 30px rgba(56,41,33,.025);transition:transform .2s,box-shadow .2s}.resource-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}.thumb{height:184px;position:relative;display:flex;align-items:center;justify-content:center;overflow:hidden}.thumb.wa{background:#ddc9bb}.thumb.google{background:#e8ddd0}.thumb.web{background:#ddd5cd}.thumb.branding{background:#e1d6c8}.thumb.seo{background:#e8e1d8}.thumb.social{background:#d8cdc3}.thumb svg{width:100%;height:100%;position:absolute;inset:0}.pill{position:absolute;left:17px;top:16px;z-index:1;background:#fff;padding:7px 10px;border-radius:6px;font-size:10px;font-weight:800;letter-spacing:.04em}.pill.coming{background:#f1ebe4;color:#76685b}.card-body{display:flex;flex-direction:column;flex:1;padding:23px}.card-meta{color:var(--accent);font-size:10px;text-transform:uppercase;font-weight:800;letter-spacing:.11em}.card-body h3{font-size:19px;margin:9px 0 10px}.card-body p{margin:0 0 20px;font-size:13px;line-height:1.65;color:var(--muted)}.card-foot{margin-top:auto;border-top:1px solid var(--line);padding-top:16px;display:flex;align-items:center;justify-content:space-between;gap:12px}.card-foot span{font-size:12px;color:#897e73}.card-foot a{font-size:12px;font-weight:800;color:var(--accent);text-decoration:underline;text-underline-offset:4px}.card-foot .disabled{color:#968b83}.empty{padding:36px;background:white;border:1px dashed var(--line);border-radius:14px;color:var(--muted);text-align:center}.benefits{background:#f0e9e2;border-top:1px solid #e9ddd3;border-bottom:1px solid #e9ddd3}.benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.benefit-num{font-weight:800;font-size:12px;color:var(--accent)}.benefit-grid h3{font-size:18px;margin:10px 0 4px}.benefit-grid p{font-size:13px;color:var(--muted);margin:0}.cta{background:var(--dark);color:#fff;border-radius:20px;padding:54px 60px;display:flex;justify-content:space-between;align-items:center;gap:40px}.cta .eyebrow{color:#d7a08e}.cta .eyebrow:before{background:#d7a08e}.cta h2{font-size:35px;margin:13px 0}.cta p{color:#c5bbb2;max-width:590px;margin:0}.footer{padding:34px 0;border-top:1px solid var(--line)}.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:15px}.footer p{color:var(--muted);font-size:12px}.reader-hero{background:#e9dcd1;padding:55px 0}.reader-hero h1{font-size:clamp(34px,5vw,57px);max-width:750px;margin:15px 0}.reader-hero p{max-width:720px;color:#655b54}.reader-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:23px}.reader-layout{display:grid;grid-template-columns:240px minmax(0,1fr);gap:52px;align-items:start;padding-top:50px;padding-bottom:90px}.toc{position:sticky;top:104px;max-height:calc(100vh - 120px);overflow:auto}.toc-title{text-transform:uppercase;letter-spacing:.14em;font-weight:800;font-size:10px;color:#756b63;margin:0 0 16px}.toc a{display:block;padding:9px 10px;border-left:2px solid var(--line);font-size:12px;line-height:1.45;color:#70655b}.toc a:hover{border-color:var(--accent);color:var(--accent)}.reader{background:#fff;border:1px solid var(--line);border-radius:17px;padding:36px 44px;min-width:0}.reader h1{font-size:33px}.reader h2{font-size:25px;margin:37px 0 14px}.reader h3{font-size:19px;margin:26px 0 10px}.reader p,.reader li{font-size:14px;color:#4f4841;line-height:1.8}.reader a{color:var(--accent);text-decoration:underline;overflow-wrap:anywhere}.reader ul,.reader ol{padding-left:22px}.reader blockquote{border-left:3px solid var(--accent);background:var(--soft);padding:12px 18px;margin:23px 0}.reader blockquote p{margin:4px 0}.reader hr{border:none;border-top:1px solid var(--line);margin:35px 0}.reader table{border-collapse:collapse;width:100%;display:block;overflow-x:auto}.reader th,.reader td{padding:10px 12px;border:1px solid var(--line);text-align:left;font-size:12px;min-width:95px}.reader th{background:#f6f0e9}.reader code{background:#f4f0ea;padding:2px 5px;border-radius:4px;font-size:12px;overflow-wrap:anywhere}.reader input[type=checkbox]{accent-color:var(--accent)}.reader-guide-note{margin-top:25px;color:var(--muted);font-size:12px}.hide{display:none!important}:focus-visible{outline:3px solid #b95b45;outline-offset:3px}@media(max-width:930px){.hero-grid{gap:30px}.cards{grid-template-columns:repeat(2,minmax(0,1fr))}.hero-art{height:310px}.reader-layout{grid-template-columns:1fr}.toc{position:static;max-height:none;display:none}.cta{padding:38px}.cta h2{font-size:29px}}@media(max-width:660px){.wrap{padding-left:18px;padding-right:18px}.nav{min-height:66px}.nav-actions{gap:12px}.nav-link{display:none}.brand{font-size:21px}.hero{padding:62px 0}.hero-grid{grid-template-columns:1fr}.hero-art{height:245px;margin-top:10px}.mock-page{width:65%;padding:17px}.mock-title{font-size:21px}.section{padding:50px 0}.section-head{display:block}.section-head p{margin-top:14px}.cards,.benefit-grid{grid-template-columns:1fr}.resource-card{min-height:365px}.thumb{height:170px}.filter{padding:10px 12px}.cta{display:block;padding:30px 24px}.cta .btn{margin-top:25px}.footer-inner{display:block}.reader-hero{padding:40px 0}.reader-layout{padding-top:22px}.reader{padding:24px 19px}.reader h1{font-size:29px}.reader h2{font-size:22px}.btn-small{padding:10px 13px}}@media(prefers-reduced-motion:reduce){*,*:before,*:after{scroll-behavior:auto!important;transition:none!important}}
.benefit-offset{margin-top:30px}

/* Kits disponibles */
.resource-card .thumb{overflow:hidden}
.resource-card .card-foot a{white-space:nowrap}

/* Recursos individuales y compartición */
.card-foot{flex-wrap:wrap;gap:12px}
.card-foot .share-kit{display:inline-flex;align-items:center;justify-content:center;padding:9px 13px;border:1px solid #b7a59b;border-radius:10px;color:#59382f;text-decoration:none;font-size:14px;font-weight:650;white-space:nowrap;background:transparent}
.card-foot .share-kit:hover,.card-foot .share-kit:focus-visible{background:#f0e8e2}
.sharing-note{font-size:14px;color:#716963;margin-top:22px}
.kit-page{min-height:80vh;display:flex;align-items:center;padding:60px 0 90px}
.kit-shell{max-width:780px;margin:0 auto;padding:0 24px}
.kit-panel{padding:clamp(26px,6vw,60px);border:1px solid #e5d9d1;border-radius:25px;background:#fff;box-shadow:0 12px 60px rgba(41,30,24,.04)}
.kit-panel h1{font-size:clamp(32px,6vw,56px);letter-spacing:-.04em;line-height:1.09;margin:18px 0}
.kit-panel p{line-height:1.8;color:#625a56;font-size:17px}
.kit-actions{display:flex;flex-wrap:wrap;gap:12px;margin:28px 0}
.kit-share-btn{background:#fff;border:1px solid #9e4e3d;border-radius:12px;color:#763c30;font-size:16px;font-family:inherit;font-weight:700;padding:15px 24px;cursor:pointer}
.kit-share-btn:hover{background:#f4eae4}
.kit-caption{font-size:13px!important;margin-top:18px}
.kit-message{font-size:14px!important;color:#783d32!important;min-height:20px}

/* Registro previo a descargas */
.lead-form{display:grid;gap:15px;border:1px solid #e0d5cd;background:#faf8f6;border-radius:18px;padding:clamp(19px,4vw,32px);margin-top:24px}.lead-form>label:not(.check-row){display:grid;gap:7px;font-size:14px;font-weight:700;color:#342721}.lead-form input[type=text]:not(.honeypot),.lead-form input[type=tel]{width:100%;min-height:47px;background:white;border:1px solid #cbbdb4;padding:11px 13px;font-size:16px;border-radius:10px;box-sizing:border-box}.lead-form input:focus-visible{outline:2px solid #a34d38;outline-offset:2px}.lead-form .check-row{display:flex;gap:10px;align-items:flex-start;font-size:13px;line-height:1.5}.lead-form .check-row input{margin-top:4px;accent-color:#a34d38}.lead-form .form-privacy{font-size:13px;line-height:1.55;margin:0}.lead-form .form-status{margin:0;font-size:14px;line-height:1.4}.lead-form button:disabled{opacity:.5;cursor:wait}.lead-form .honeypot{position:absolute;left:-9999px;opacity:0}.download-label{font-size:13px;font-weight:700;align-self:center}.lead-form .btn{cursor:pointer}.kit-actions{margin-top:18px}